Ha, it sure is! And yes, different genres, different purposes, like not every meal you eat has to be a work of culinary genius. Sometimes you just want pizza, and pizza can be yummy.
Tumblr reacting to mainstream media "reporting", which is designed to poke you to watch you jump, is so trying sometimes. In sherlock fandom, it goes around periodically, usually now with old recycled misquotes, which people have to be reminded are not given to inform, but to elicit the reaction. All us "fandom olds" have to remind ourselves each time.